TargetSmart/Telemundo Station Group Study “Effects of Spanish-language Political TV Advertising on Latinx Voter Turnout 2012 to 2018”
Key Precinct-Level Analysis Takeaways: Precinct-level turnout analysis suggests that increased Spanish language advertising in a media market predicts significantly and substantially increased Latinx turnout. Immigration-related Spanish advertising spending predicts significantly higher Latinx turnout at the precinct level, while English language immigration-related advertising does not. Key Market-Level Analysis Takeaways: Market-level synthetic control analyses show that in…