Insights: New Functionality & Western States Closeup

TargetSmart Insights Friday, October 30, 2020 Heading into the final home stretch we’ve added some additional functionality to our TargetEarly tool to help you analyze the historic early vote numbers. In 2016 we learned a lot about how to analyze early vote numbers. While the topline numbers may attract the most attention, to analyze the … Read moreInsights: New Functionality & Western States Closeup

Insights: First-time Voter Surge

TargetSmart Insights Tuesday, October 27, 2020 One week until election day and 60,000,000 voters have already cast a ballot in the 2020 general election, shattering records for early vote. Significantly, first-time voters are casting their ballot at a higher rate than ever. 4,193,175 early, first-time voters have already cast their ballot. A huge portion of these … Read moreInsights: First-time Voter Surge

Insights: 50 Million Votes In & How to Interpret TX Turnout

TargetSmart Insights Sunday, October 25, 2020 With 9 days to go until November 3 more than 50,000,000 voters have cast ballots in the 2020 general election. This is a staggering, record-breaking turnout number. To compare, at this point in 2016, 22,896,414 votes had been cast. Below are a few takeaways. Texas Is In Play Turnout … Read moreInsights: 50 Million Votes In & How to Interpret TX Turnout

Insights: Battleground PA & Low Propensity Voters

TargetSmart Insights Thursday, October 22, 2020 By this point, we all know that turnout is huge. At this point more than 40,000,000 Americans have already cast ballots. At TargetSmart, we match each and every one of these voters back to our voter file and are able to do a granular analysis of who exactly has … Read moreInsights: Battleground PA & Low Propensity Voters

Insights: Surge in Women and Senior Early Votes

Welcome to Insights – TargetSmart’s tipsheet to provide regular updates on the latest voter registration, early vote, and voter turnout trends. In the next day, we’ll be updating TargetEarly with a host of new functionality, including the ability to look at voters who have cast a ballot this year, but didn’t vote in 2016. Some … Read moreInsights: Surge in Women and Senior Early Votes

How First Time and Low-Propensity Voters Are Helping Joe Biden Build an Early Vote Lead

Welcome to Insights – TargetSmart’s tip-sheet to provide regular updates on the latest voter registration, early vote, and voter turnout trends. Here are today’s key takeaways: Nationally, early and absentee voting is surging in a way we have not seen before. As of the morning of October 16, more than 5x as many votes have … Read moreHow First Time and Low-Propensity Voters Are Helping Joe Biden Build an Early Vote Lead

Insights: The composition of the first 10,000,000 voters of 2020

Welcome to Insights – TargetSmart’s tipsheet to provide regular updates on the latest voter registration, early vote, and voter turnout trends. Recently we launched TargetEarly, our comprehensive early vote dashboard that gives you the ability to analyze the early vote. The tool is updated daily and includes a wealth of demographic data including age, gender, race, … Read moreInsights: The composition of the first 10,000,000 voters of 2020

Insights: New Election Dashboard and Data on the 5.9 million Votes Cast

Welcome to Insights – TargetSmart’s tipsheet to provide regular updates on the latest voter registration, early vote, and voter turnout trends. Yesterday we launched TargetEarly, our comprehensive early vote dashboard that gives you the ability to analyze the early vote. The tool is updated daily and includes a wealth of demographic data including age, gender, race, … Read moreInsights: New Election Dashboard and Data on the 5.9 million Votes Cast

How to Interpret TargetEarly’s Granular Early Vote Data

By Tom Bonier I’m excited to announce the public release of the 2020 iteration of our TargetEarly site. TargetEarly will provide a real-time look at the American electorate as voters cast what will certainly be a record number of votes before Election Day. We believe this site will provide important context to an election rife … Read moreHow to Interpret TargetEarly’s Granular Early Vote Data

Insights: New and infrequent voter counts + early vote stats

Welcome to Insights – TargetSmart’s tip-sheet to provide regular updates on the latest voter registration, early vote, and voter turnout trends. To date, we have spent a lot of time looking at who was registering to vote. While registration continues to be an important metric, moving forward we will focus on analyzing who has already … Read moreInsights: New and infrequent voter counts + early vote stats