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TargetSmart/Telemundo Station Group Study “Effects of Spanish-language Political TV Advertising on Latinx Voter Turnout 2012 to 2018”

Key Precinct-Level Analysis Takeaways: Precinct-level turnout analysis suggests that increased Spanish language advertising in a media market predicts significantly and substantially increased Latinx turnout. Immigration-related Spanish advertising spending predicts significantly higher Latinx turnout at the precinct level, while English language immigration-related advertising does not. Key Market-Level Analysis Takeaways: Market-level synthetic control analyses show that in…

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NJ 2019 General Election Early/Absentee Vote Report

State:    Senate District:          Demographic:                    Demographic Value: NJVA       All001002003004005006007008009010011012013014015016017018019020021022023024025026027028029030031032033034035036037038039040           AgeRaceGenderVoter ScoreParty RollupUrbanicityRace with Education                     All18-2930-3940-4950-6465+ Share Custom URL – 2015- 2017- 2019 18 -2930- 3940-4950-6465+70% 65% 60%…

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Update: TargetSmart Analysis Shows Democratic Growth Potential in Ohio Voting Patterns

As a dozen Democratic presidential candidates descend upon Westerville, Ohio, for this week’s debate, whether Ohio remains a true battleground state or whether its Republican-leaning trend will continue remains to be seen. Having voted for the Democratic nominee in four of the last ten elections, Ohio voters delivered Donald Trump the largest winning margin (eight…

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