As one of the pioneers of data in modern day politics, TargetSmart believes that good data makes you smarter. Good data helps candidates and organizations identify their most likely supporters, craft effective messaging and make the right decisions. That’s more important than ever in today’s political climate and it means we’re also constantly looking for…
Insights from the 2020 General Election: First-Time Voter Dip – What does it Mean? While 2020 saw record voter turnout across the board, there was actually a significant decrease in the number of voters who cast a ballot for the first time compared to 2016. In the 2020 election 16,911,179 first time voters made up 10.9% of…
By: Tom Bonier The 2020 US election was anticipated as the most consequential in US history. The Capitol insurrection attempt on January 6th and subsequent GOP efforts to minimize the seriousness of the event while continuing to undermine the legitimacy of the election suggests that the ’22 midterms could surpass the importance of the 2020…
President Biden has rolled out the most progressive policy agenda in a generation. With aspirations to raise the minimum wage, build a path to citizenship for immigrants, curb gun violence, make it easier to vote, and address climate change by generating millions of new clean energy jobs, the Biden Administration is pushing policies aimed at…
Women of color play a critical role in American democracy. They represent some of the fastest growing voting blocs in the country and were instrumental in delivering the Biden-Harris ticket to victory in battleground states. Nationally, turnout among women of color increased by over 10% from 2016 to 2020. This surge was especially prominent among Hispanic and AAPI women,…
This blog post marks the first in a series of reports digging deeper into the data from the 2020 general election. You can find an introduction to the series and background on TargetSmart’s voter file here. In 2020, more young voters cast a ballot than ever before. In total, voters aged 18-39 accounted for more than…
