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COVID-19 and Elections Wave 2 — Findings from the TargetSmart + Dynata National Voter Insights Study

Though concern about the coronavirus seems to both be abating slightly and becoming more polarized by partisanship in recent weeks, American voters are souring on President Trump’s handling of the crisis and coalescing around the idea that we will not be getting back to normal life any time soon. At the same time, despite Trump’s…

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COVID-19 and Elections — Findings from a National Poll of American Voters

Most American voters are concerned that the ongoing coronavirus outbreak will prevent U.S. citizens from participating in the 2020 elections. As a result, huge majorities are supportive of a broad array of reforms to ensure it is safe to vote come November. These findings are drawn from a nationwide study of registered voters in the…

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TargetSmart/Telemundo Station Group Study “Effects of Spanish-language Political TV Advertising on Latinx Voter Turnout 2012 to 2018”

Key Precinct-Level Analysis Takeaways: Precinct-level turnout analysis suggests that increased Spanish language advertising in a media market predicts significantly and substantially increased Latinx turnout. Immigration-related Spanish advertising spending predicts significantly higher Latinx turnout at the precinct level, while English language immigration-related advertising does not. Key Market-Level Analysis Takeaways: Market-level synthetic control analyses show that in…

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